Local news.
Next-level production.

Normal — $4,000 implementation: RSS and permitted web discovery, ranked and deduplicated leads, story cards with Unchecked pills, employee verification, original AsTV-style articles/scripts, and an editorial archive. The team films the approved script and publishes the finished content.

Pro — Normal + $5,500: local Facebook-group lead intake (+$1,500), an approved AI presenter with Romanian TTS (+$2,000), and a shared upload/automated distribution workflow (+$2,000). Team-filmed uploads remain available.

Ultra — Pro + $9,000: AI SMS/voice outreach to approved contacts (+$4,000) and AI editing with approved news footage and images (+$5,000). The employee assesses evidence and reviews the visual story before release. Tier upgrades are cumulative; costs shown at the pipeline stages are included in each offering’s total.

Basis: one newsroom, one language, up to five staff accounts, one approved AI persona in Pro+, and 600 two-minute videos per 30-day month. Pro assumes a standard avatar engine and a 20% render/revision allowance. Ultra assumes existing approved footage, up to 600 SMS segments and 300 billable call minutes/month; outreach is used selectively.

Normal’s software estimate excludes the cost of team filming, editing, and publishing. All offerings exclude editorial payroll, taxes, and separately negotiated footage/enterprise licenses. Premium avatars, additional languages, extra accounts, and excess usage are quoted separately. Actual vendor usage is metered with an agreed spending cap; a consumer “unlimited” subscription does not establish API capacity. Example provider’s API pricing model ↗

Prices are planning estimates, subject to discovery and a signed scope. Suggested implementation milestones: 40% at kickoff, 40% at pilot, 20% at acceptance. Monthly service starts at launch.

Local Facebook groups: Pro+ includes lead intake through a confirmed, permitted route. Automated fetching depends on validated access; group-admin permission alone does not establish platform permission. Employee-submitted post links and authorized imports are the fallback. RSS/web crawling uses approved sources and respects access restrictions. Meta’s collection permissions ↗

Social distribution: Pro+ targets connected Facebook, TikTok, Instagram, and Reddit destinations through supported APIs or an approved publishing provider. Each channel needs eligible accounts, authorization, compatible formats, and its own cadence. Producing 20 videos/day does not guarantee 20 posts/day on every channel; unsupported routes use a tracked manual export.

TikTok public Direct Post requires an audited integration, and its guidelines exclude internal-only upload utilities; a qualified provider or explicitly approved route is validated during discovery. Reddit needs approved commercial access and compliance with each community’s posting rules; delivery may be text or a story/video link. TikTok guidelines ↗ · Reddit access ↗

Every lead begins Unchecked. Employees verify facts before writing, approve the script before production, and approve the final package before release. Material changes reopen the relevant approval. Confidence scores and source replies support an editorial decision; neither automatically establishes truth.

Ultra contacts known, approved sources using editor-approved questions. The assistant identifies itself and the agency, then attaches SMS responses or call summaries to the story. Contradictions, uncertain identities, and unanswered contacts return to an employee. Outreach hours, retry limits, contact permissions, opt-outs, and applicable consent/recording rules are set before launch.

Personas and voices require documented rights. News footage and images must be agency-owned or licensed, accurately contextualized, and reviewed. AI-generated illustration is labeled and never treated as evidence of an actual event.

AsTV supplies an editorial lead and reviewers, 20–30 approved articles/scripts, brand assets, pronunciation guidance, approved sources/accounts, and usable footage. Ultra also needs approved source contacts. At 10 minutes of review per story, 20 stories require approximately 3 hours 20 minutes of daily editorial time, before filming or exceptional follow-up.

Implementation covers the agreed integrations, role permissions, evidence/version history, source and style setup, training, and launch support. Operations cover service monitoring, connector maintenance, and routine fixes. Pro+ adds render/upload jobs, supported publishing connectors, retries, duplicate prevention, usage reports, and delivery history. Retention, backups, support response times, and change requests are agreed in the scope.

Acceptance: review 10 representative stories, test all editorial gates and corrections, then demonstrate a 20-video day and each agreed publishing route or manual handoff. Ultra also tests SMS/calls, escalation, and footage provenance. Scale depends on sufficient verified stories and editorial availability. Measure editor effort, release time, corrections, delivery success, and cost per approved video; audience growth is an outcome to track.